Privacy Policy

1. Who We Are

Latenelo is the data controller responsible for your personal data. We operate an educational platform providing informational content about sustainable living for households in the United Kingdom. We do not provide professional consultancy or certified advice. If you have any questions about how your data is handled, you can contact our data controller at: [email protected] or by post at 278-280 City Rd, Sheffield S2 5HP.

2. What Data We Collect

We collect personal data only when you voluntarily provide it. The categories of personal data we may collect include:

• Contact information: your name, email address and telephone number when you complete the contact form on our website.
• Message content: the content of any message you send us through our contact form.
• Technical data: IP address, browser type, device type, operating system, referring URLs and pages visited, collected automatically through cookies and server logs.
• Cookie preference data: your choices regarding cookie categories, stored in a browser cookie to remember your preferences.

We do not collect sensitive personal data (special category data) as defined under UK GDPR Article 9, and we do not knowingly collect data from individuals under the age of 16.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to enquiries submitted via our contact form.
• To discuss potential partnership arrangements with organisations.
• To improve the content and functionality of our website based on aggregated usage data.
• To comply with legal obligations where applicable.
• To maintain records of correspondence for legitimate business purposes.

We do not use your data for automated decision-making or profiling. We do not send unsolicited marketing communications.

4. Legal Basis for Processing

Under UK GDPR, we are required to identify a lawful basis for processing personal data. Our legal bases are as follows:

• Legitimate interests (Article 6(1)(f)): for responding to enquiries and improving our website, where those interests are not overridden by your rights.
• Consent (Article 6(1)(a)): for the placement of non-essential cookies, where you have given explicit consent through our cookie preference tool.
• Legal obligation (Article 6(1)(c)): where we are required to process data to comply with applicable law.

5. Cookies and Tracking

Our website uses cookies. A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies:

• Strictly necessary cookies: essential for the website to function. These cannot be disabled.
• Analytics cookies: used to understand how visitors interact with our website in aggregate. Only placed with your consent.
• Preference cookies: used to remember your cookie consent choices. These are essential to our consent mechanism.

You can manage your cookie preferences at any time using the "Cookie preferences" link in the bottom-left corner of our website. For full details, see our Cookie Policy.

6. Data Sharing and Third Parties

We do not sell your personal data. We may share data in the following limited circumstances:

• Service providers: third-party providers who assist us in operating our website (such as web hosting), who are bound by data processing agreements and may not use your data for their own purposes.
• Legal requirements: where we are required to disclose data by law, court order or regulatory authority.
• Business transfers: in the event of a merger, acquisition or sale of assets, personal data may be transferred as part of that transaction. We will notify you if this occurs.

Any third parties with whom we share data are required to handle it in accordance with UK GDPR and our data processing instructions.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Specifically:

• Contact form submissions and correspondence are retained for up to 24 months from the date of last contact.
• Technical/log data is retained for up to 12 months.
• Cookie preference records are retained for up to 12 months or until you change your preferences.

After the applicable retention period, data is securely deleted or anonymised.

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access: you may request a copy of the personal data we hold about you.
• Right to rectification: you may ask us to correct inaccurate or incomplete data.
• Right to erasure: you may request deletion of your data where there is no compelling reason for us to continue processing it.
• Right to restriction: you may ask us to restrict how we use your data in certain circumstances.
• Right to object: you may object to processing based on legitimate interests.
• Right to data portability: where processing is based on consent or contract, you may request your data in a structured, commonly used format.
• Right to withdraw consent: where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

9. International Transfers

We aim to process and store personal data within the United Kingdom. Where any data is transferred to a country outside the UK, we will ensure that appropriate safeguards are in place as required by UK GDPR, such as reliance on adequacy decisions or standard contractual clauses approved by the ICO.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when the policy was last updated. Where changes are significant, we will make reasonable efforts to draw your attention to them. Continued use of our website after changes are published constitutes acceptance of the updated policy.

If you have questions about this policy, contact us at [email protected].